FastCall uses all inbound (tracked) calls and outbound calls made with BeLocal in our lead scoring algorithm. FastCall is the only company to use the connection of a sales call (inbound or outbound) as implicit lead scoring data. FastCall scores sales past presenations as a predictor for a future successful sales presentation. Alternatively, we score repeat busy signals, no answers of other data that can disqualify a lead.
FastCall has innovative ways to help clients find and sell local merchants. For directory clients, FastCall ties inbound calls received by merchants during a trial sponsored listing campaign. Calls during this trial campaign are tied to an inside sales process integrated into Salesforce.com. This innovation sales automation application brings targeting and efficiency to the sales process.
FastCall leverages inbound call tracking to enable deep analytics into phone leads originating from clients' local directories. The top-performing merchants - we call HotLeads - are integrated into an inside sales process using Salesforce.com. FastCall then helps clients acquire local merchant advertisers with a combination of focused live sales and sales automation. The company's goal for HotLeads is up to a 2X lift in inside sales close rates, reduced churn and an improved consumer experience.